Review of Journalism & Mass Communication

Design Models of the Early Postkommunist Bulgarian Press
Assoc. Prof. Vesselina Valkanova

Summary
The article studies the typographic trends in Bulgarian post communist press by the end of 1989 to the end of the twentieth century. To be clarified on typographic preferences for design of the titles of the Bulgarian daily editions were tested 12 newspaper: „24 chasa”, „Trud”, „Standart”, „Noshten trud”, „Kontinent”, „Demokrazija”, „Duma”, „Pari”, „Novinar”, „Zemja”, „7 dni sport”, „Bulgarska armija”. Specially developed for the survey matrix includes most used in Bulgarian practice typographic variants and is a original frequency dictionary, showing the extent of the use of typographic key words in Bulgarian newspaper typographical speech. This methodology helped us to bring out as the most important trend in contemporary Bulgarian typographical press serious supremacy of sans serif variants in the graphical design of headings.

Full Text: PDF     DOI: 10.15640/rjmc.v3n1a2