Review of Journalism & Mass Communication

Empirical and Methodological Analysis of Political Advertisements
Otun Olalekan, MSc; Smith Sam PhD

Abstract
Political advertising campaigns are communication geared towards persuading individuals and groups by an identified sponsor, political party and their third parties to take favorable actions to win the electorate support. This study analyzed the taxonomy of political advertising and classified the advertisement into three categories, namely: contrast, political and negative “attack” adverts. In the same vein, the essay x-rayed election and campaign financing and further deepen the body of knowledge by technically examining empirical and methodological research designs employed by numerous scholars on the subject of political advertising and advertisement.

Full Text: PDF     DOI: 10.15640/rjmc.v6n1&2a2